Kennedy & Partners specialises in sponsorship and screen advertising sales for some of Australia’s most popular film & music festivals and events.

We’re matchmakers – helping events find new partners and brands discover events that can connect them with passionate and highly engaged audiences and drive genuine results.

SPONSORSHIP SALES & BROKERING

EVENT & CINEMA ADVERTISING SALES 

PROPERTY ASSET AUDIT, VALUATION & PACKAGING

CONTRACTING & MANAGEMENT 

FESTIVALS

ARTS & CULTURAL EVENTS

ENTERTAINMENT

COMMUNITY

How We Can Help

Today’s sponsorship involves more than logo placement and tickets. It’s about developing unique and creative partnerships with organisations that share values, engage audiences in meaningful ways and generate maximum Return On Investment and Objective.

Kennedy & Partners brings events and brands together through our extensive experience and networks.

We work to clearly understand each organisation’s goals, helping to build tailored partnerships that strengthen events and ensure brands achieve their specific marketing and community outreach objectives.

Working together with partners we find ways to improve the event experience for attendees while offering brands authentic and effective interactions with passionate communities & consumers in spaces where they are the most receptive.

Kennedy & Partners has successfully worked with some of Australia’s most popular events including Tropfest, Byron Bay Bluesfest, St. Kilda Festival, Sydney Film Festival, Run Melbourne, AFI AACTA Awards, Head On Photo Festival, Sydney’s Gay & Lesbian Mardi Gras, Mardi Gras Film Festival, parkrun, THE LUME Melbourne and National Film & Sound Archive.

Sign up here to find out about future event partnership opportunities.

Who We Are

Over 20 years experience working in partnerships, advertising and event production

paul@kennedyandpartners.com

Paul Kennedy – Managing Director

After working for companies including Warner Bros Studios and Showtime in the U.S. and one of Europe’s top advertising agencies McCann London Paul returned to Australia and since 2010 has been matchmaking events and brands.

Paul has developed strong relationships and a second-to-none network of Australian sponsorship and marketing executives at major brands, advertising, media and sponsorship agencies.

He is focused on understanding how partnerships can best achieve each party’s objectives and is passionate about developing mutually beneficial relationships.

Kennedy & Partners’ team also includes sponsorship management and negotiation professionals.

Paul worked tirelessly to foster a tremendous relationship which resulted in Optus serving as the festival’s longest-running corporate sponsor. Paul’s attention to detail, unwavering committment, knowledge of the industry and keeping a cool head under pressure made working with him an absolute pleasure.

Optus